Posting more is not always the answer.
A full content calendar can look productive while doing very little for the business. The better question is: what does a customer need to know before they are ready to call, visit or ask for a quote?
Good content answers that question. It might explain a service, show how something is made, clear up a common misunderstanding or help people compare their options.
Use the questions you already hear.
The best ideas are probably already sitting in your inbox, sales calls and day-to-day conversations. If customers keep asking the same thing, that is a useful post, video, email or website article waiting to happen.
Local businesses also have plenty of material close at hand. Real jobs, local conditions, team know-how and stories from around Tamworth will usually be more interesting than another generic industry tip.
- Questions people ask before requesting a quote
- Things customers often misunderstand
- Small details that show the quality of your work
- Choices customers regularly find difficult
- Local changes that affect your customers
Give every post one job.
One post might help new people find you. Another might answer a concern. Another might explain an offer or show what happens behind the scenes. Trying to make every piece sell, educate and entertain at once usually makes it vague.
You can also get more use from one good idea. A helpful website article can become a short video, a few social posts and an email. That is a much easier system to keep up with.
Look past likes and reach.
Likes and reach can tell you whether people noticed a post, but they do not tell the whole story. Pay attention to useful website visits, better enquiries and customers arriving with a clearer idea of what you do.
Good content makes the business easier to understand over time. That may be less exciting than chasing a viral post, but it is far more useful.