UGC content for brands
Jess creates direct-to-camera videos, product demonstrations, how-to content, unboxings, voiceovers and lifestyle content for organic social media and paid advertising.
UGC content creation · Creator coaching
UGC that feels real because it is.
Jess Hatch is a UGC creator who has worked with global names, growing Australian brands and great small businesses. She creates natural content brands can use, helps businesses understand how to work with UGC creators, and supports emerging creators who want to build a professional service.
How we can help
What this can look like.
UGC advice for businesses
We help you decide where UGC fits, what to ask creators for, how to write a useful brief and how to turn the finished content into something the business can keep using.
Creator coaching & management
Jess helps emerging creators improve their portfolio, pitching, pricing, client communication and workflow. Ongoing support and creator management can also be discussed where the fit is right.
What Jess brings
Creator experience.
Business thinking.
Jess understands both sides of the brief. She knows what a brand needs from its content, what makes a creator easy to work with and how to keep the finished work natural without losing the business goal.
- 01Natural content made by someone who understands the brand brief
- 02A clearer plan for using UGC across social media and advertising
- 03Better briefs and smoother relationships with creators
- 04Practical support for emerging UGC creators
The things people ask us
A few straight answers.
01What is UGC?+
UGC stands for user-generated content. In this setting, a creator makes natural-looking photos or videos for a brand to use on its own social media, website or advertising. It should feel relatable and useful rather than like a highly polished traditional advertisement.
02Is UGC the same as influencer marketing?+
Not quite. An influencer is usually paid for access to their audience. A UGC creator is paid to make the content itself, which the brand can then use on its own channels or in advertising under the agreed usage terms.
03Can Jess work with brands outside Tamworth?+
Yes. Jess can work with brands across Australia and internationally through product delivery and remote briefs. Travel or location-based projects can also be discussed.
04Can HATCH. help our business work with other UGC creators?+
Yes. Jess can help shape the brief, explain what to look for, review the content and guide how it should be used. The level of campaign or creator management can be tailored to what your team needs.
05Does Jess coach new UGC creators?+
Yes. Coaching can cover building a portfolio, finding a clear niche, pitching brands, setting rates, understanding usage rights, managing feedback and creating a professional workflow.